How many sales are you losing because only one person can pay? If your e-commerce store serves group-based customers such as bachelor trips, birthday planners, friend getaways, or sports teams, your current checkout flow might be quietly costing you conversions. When just one person is responsible for fronting the entire cost, group purchases stall. Plans get delayed, you see an increase in abandoned group sales, and your business loses out on revenue you could’ve already captured.
The Group Purchase Bottleneck
Let’s say someone is trying to book a kayak tour, a custom gift package, or matching shirts for a reunion. They head to your site and start the checkout process. But then reality sets in:
- They need to collect money from everyone
- Not everyone uses the same payment app
- They don’t want to float the entire cost themselves
So what happens? They either:
- Save the link and forget to come back
- Try to collect money and get stuck in P2P chaos
- Or abandon the idea entirely
It’s not that they didn’t want to buy. They just didn’t have the group option to buy together.
Enter Splitcart: The Group Payment Solution for E-commerce
Splitcart is a plug-and-play integration that lets your customers split the cost at checkout before making a purchase. Instead of one person paying and chasing others down, the organizer sends a payment link to the group so each member can contribute upfront.
No clunky integrations. No workarounds. Just a faster path to conversion.
Why E-commerce Stores Are Adding Splitcart
- Higher Conversion Rates for Group Sales
Reduce abandoned carts by eliminating friction for groups. - More Contacts Per Transaction
When groups split costs, you collect more data, unlock more referrals, and fuel future retargeting. - Better Customer Experience
You’re solving a real pain point and giving your customers more flexibility.
Turn Interest Into Actual Purchases
Your store is built for people who want to book, buy, or gift together, but your checkout may only be built for solo buyers. Splitcart changes that.
Let the group pay together. Let the sale happen faster.